The KRUE & KOLE Story
Since 2012
What's in a Name?
What's in a Name?
Relationships are the driving force behind everything we do. When we looked for a name that captured our core values, the choice was simple. We named our company KRUE Industrial after our very first grandchild.
KRUE fills our lives with joy and enthusiasm every single day, and we channel that same spirit into how we serve our partners. We built this company with a clear goal: to make his name synonymous with unmatched service and integrity. Now, more than ten years later, we feel incredibly blessed that our grandson’s name is known and respected throughout organizations of all sizes.
Whenever you see a KRUE team member, a company vehicle, or one of our products, you’re seeing our family promise in action!
KRUE Industrial & KOLE Machinery
Through the Years
2012
KRUE Industrial was launched and we opened our first location in Tempe, Arizona.
2013
Established partnership with Vic Myers Associates.
2014
Moved to a new, larger facility in Tempe, AZ. Added two KRUE team members and doubled in fleet size.
2015
Graduated ASU’s WP Carey School of Business and Small Business Leadership Academy.
2016
Named Salt River Project (SRP) Supplier of the Year and Graduated Arizona Public Service (APS) Diverse Supplier Training Program (DSTP).
2017
Named Arizona Public Service (APS) Key Supplier of the Year. Moved to new larger facility in Tempe, Arizona. Key Speaker at the APS Diverse Supplier Training Program.
2018
Key Speaker at the APS Diverse Supplier Training Program.
2019
Created custom KRUE Outage Kits for Utilities. Key Speaker at the APS Diverse Supplier Training Program.
2020
Launched full Calibration Services and named exclusive on-site partner to manage inventory throughout Pandemic for Utility.
2021
Announced partnership with RAD Torque Systems full line sales / rentals / calibration / repair for all torque tools and accessories.
2022
Announced exclusive partnership with Lucas Oil Products – protecting and preserving the engines that drive the Southwest. Announced partnership with Hi-Force Hydraulic Tools
2023
Launched our YouTube channel, “KRUEtv” providing insight on the value we bring our customers showcasing our partnerships and highlighting new products and capabilities. Established a new team to support Hydro Generation.
2024
Launched our new company, KOLE Machinery. This is the service arm of our offerings. Complete sales, rentals, calibration and repair of all Torque Tools, Hydraulic Cylinders, Valve Spreaders, Pumps, Gauges, Chain Hoists, Slings, and all Electronic Instrumentation.
2025
Purchased and moved into our new facilities in Mesa, Arizona.